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Graphical branding is the art of using pictures, color, words, and design concepts to create a design brand for a company.  This can include logo design, but is more of an all-inclusive strategic branding effort.  Whether its the Pepsi logo, the AFLAC duck, or the All State slogan; we intuitively know that branding is an effective strategy.  The big secret is that effective branding is not just for fortune 500 companies.  Small and medium sized businesses can benefit from effective branding as well.  Wood Communications has created dozens of branding campaigns for clients.